In 2014, more tablets will be sold than portable PCs and it is estimated that by 2016, 760 million people, worldwide, will own a tablet.
The numbers and the forecasts support the exponential growth of mobile digital devices.
In the US alone, consumers spend 2 ½ hours a day on smartphones and tablets. Typically little of this time is spent in calls. However, the average is for 30 minutes to be spent on the mobile web, and 2 hours in apps, including digital publications – like the type that we here at Digital Iconic produce.
The demand digital content is strong and yet the digital publishing market is still in its infancy.